Gift It— Gift Ideas & Occasions

The right gift, right on time.

What it is

Gift It is a gift planner that lives on your phone: the occasions you keep, the people you buy for, and every idea you've had for them.

How it works

What using Gift It is actually like.

Why it exists: There is one specific moment this app exists for: the one where you remember the birthday is tomorrow. The idea you had in October is gone, the shops are shut, and you turn up with whatever was left. Gift It moves that moment weeks earlier, to somewhere you can still do something about it.
Who it’s for: People with a lot of people. Someone buying for a mum, a brother, three best friends, a godmother and a partner, marking Christmas and a dozen private anniversaries alongside them, and carrying the whole lot around in their head.
What you get: You stop being ambushed. The nudge reaches you while there is still time to buy it, wrap it and turn up with it — and because there is no account and no server, who you give to and what you spend on them stays on your phone.

Everything ahead of you, counted in days
The thread of days runs down the screen in order, each with how far along you are — two of three ideas sorted for Amara, whose birthday is in two days.
Everyone you buy for, on one list
Who they are to you, how many ideas are waiting against their name, and how long you have got. The bar under each one is how far you have got with them.
One page per person
What they are into, the budget you set and what is left of it, and every idea with where it has got to — idea, bought, wrapped, given. Hear them mention something in passing and two taps puts it against their name. Out of ideas? It will suggest some, with a rough price and where to look.
Only the days you actually mark
Keep the occasions you keep and ignore the rest, whatever your faith or family does — then add the private ones nobody else would think of: the day she got the studio, the night of her first sale.
The nudge that arrives in time
A week out, and again the night before, saying what is still to buy or wrap. Not a cheerful notification on the morning itself, when it is already too late to matter.